How Machine Learning Is Transforming Front Offices

Plus, a conversation about dynamic pricing, analytics, and finding a way to win with fans, even when the team isn't.

On the latest episode of the Forward Progress podcast, we spoke with StellarAlgo founder and former SVP of Business Operations for the Portland Trail Blazers Vincent Ircandia about how teams are using advanced data aggregation and machine learning to improve their front office operations.


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Show Notes:

The use of dynamic pricing for tickets [4:22]
The front office environment and culture [6:15]
Finding a balance between a winning culture and a winning business strategy [8:20]
On the different types of owners running major league teams [11:18]
On the adoption of analytics into business operations, and the kinds of questions teams are looking to answer with data and through machine learning [12:35]
Hiring personnel and talent from outside of sports [15:20]
How leagues have differed in implementing technology [17:28]
Using data to understand every aspect of the fan experience [19:10]
The impact of secondary markets on business operations [23:10]
Technologically-innovative venues and security [25:20]
Focusing on the fan experience when teams are losing [28:17]
The traits and cultures of successful front offices [31:08]
On how some data is being pushed back on by player unions [34:20]
Understanding what a fan wants, and making that data actionable [38:45]
Responding in real-time to fan opinions and desires [41:16]
Integrating new technology with older stadium transaction processes [45:16]

Notable Mentions:

Paul Allen | Steve Ballmer | Mark Cuban

Additional reading:

Evaluating the Effectiveness of Dynamic Pricing Strategies on MLB Single-Game Ticket Revenue. Sloan Sports Conference.

StellarAlgo Turns to Machine Learning to Help Solve Ticketing Challenges. Front Office Sports.

Why virtual reality has a place inside the sports stadium. Wareable.

How machine learning in sports analytics is disrupting the game. Biz Community.

How data can help drive sports sponsorship and fan engagement. Deloitte.

How Analytics and Big Data Are Impacting the Evolution of the Fan Experience. Sloan Sports Conference.

The Fan Experience Matters: The Essence Of Fan Journey. Forbes.

How the Giants are Transforming the Fan Experience with Big Data. Future of Business and Tech.

Dan Szczepanek
Dan Szczepanek
Dan Szczepanek is the founder and Editor in Chief of Grandstand Central, an outlet he helped launch in 2017 to look at the intersectionality of sports and world around it. He's a recovering ad-man, and former politics wonk.


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