Ainka Jess of She’s4Sports on the Sexualization of Women in Sports

Plus, a conversation about how sports media organizations can improve female fan engagement.

On the latest episode of Forward Progress, we spoke with Ainka Jess, the founder of She’s4Sports, a digital and events network that brings together women to have a larger voice in sports. Our conversation covered why an organization like She’s4Sports needs to exist, the types of initiatives and issues they’re pursuing, and the problem of the sexualization of women’s sports.

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Show Notes: 

  • 2:13 - Ainka on herself and the origins of She’s4Sports
  • 6:48 - Organizational structure of She’s4Sports
  • 9:00 - Why She’s4Sports started planning events
  • 12:22 - Ainka on connecting with women who work in sports
  • 16:59 - She’s4Sports digital content strategy
  • 18:45 - Being the face of an organization
  • 24:23 - The sexualization of women in sports
  • 27:35 - Ainka on She’s4Sports advocating for active female athletes
  • 30:54 - Ainka on how being a woman of colour impacts how she runs She’s4Sports
  • 34:15 - How sports media organizations can be more welcoming for women.
  • 38:20 - What does the future hold for She’s4Sports?
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Additional Reading:

NWHL broadcaster Erica Ayala: I’m energized to increase hockey exposure to minorities. ESPN.

I will not be playing professional basketball this year. Players’ Tribune.

Canada Winter Games using new gender inclusion policy at 2019 event. CBC.

Up Close - Ainka Jess .

Riley Evans
Riley Evans
Riley Evans is the Multimedia Editor for Grandstand Central, where he writes about athlete mental health, identity politics and how they interact with the world of sports.


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