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Why Fans Believe Conspiracy Theories

It’s not just Alex Jones and QAnon cooking up insane alternate realities. Sports fans are just as likely to dabble in conspiratorial thinking. We found out why.

A Bar Fight and Getting Revenge on the Kentucky Wildcats

And the truth about living, traveling and playing professional basketball in Europe against former Kentucky Wildcats.

How LeBron Cheats Father Time

The old saying goes “you can’t beat father time”, but if LeBron’s durability and play this past season taught us anything, it's that only...

How Nike Can Win Back Their Conservative Fans

Oh sure, Nike stock just closed at its highest valuation ever, but every customer counts. Nike must win back the dominant Air Monarch market. Here’s how.